CASE STUDY
March of Dimes
PAID PARTNERSHIP • PREECLAMPSIA AWARENESS MONTH • MAY 2026
Partnered with March of Dimes Florida for their Low Dose, Big Benefits campaign during Preeclampsia Awareness Month. Delivered three pieces of content across Instagram (Reel + 2 Story frames) and TikTok — reaching a highly targeted maternal health audience. Content achieved above-average performance on every platform, with 92–94% female audiences across all posts.
CAMPAIGN RESULTS
7,590
Total Views
6,277
Accounts Reached
239
Total Interactions
92-94%
Female Audience
THE STORY
Why This Campaign Matters
Preeclampsia changed the way I think about pregnancy — and the way I show up on this platform. When I was pregnant, I was diagnosed with preeclampsia. It’s something that affects 1 in 25 pregnancies, and most women don’t hear about it until it’s already happening to them.
So when March of Dimes reached out about their Low Dose, Big Benefits campaign during Preeclampsia Awareness Month, it wasn’t just another partnership — it was personal. This was a chance to use my platform for something that actually matters: making sure the moms in my community have information I didn’t have soon enough.
That’s the kind of work I want to do. Campaigns that let me be myself, tell real stories, and create content that my audience doesn’t just watch — they share with someone who needs it.
CAMPAIGN STRATEGY
Content Delivered
Three pieces of purpose-driven content designed to raise awareness during Preeclampsia Awareness Month — each tailored to the platform and audience behavior.
1
Instagram Reel
Long-form Reel (1:04) titled Low Dose, Big Benefits
2
Instagram Stories
2-Frame Story Series with @marchofdimesflorida tag
3
TikTok Video
Short-form video (1:03) optimized for discovery
PLATFORM BREAKDOWN
TIKTOK
Low Dose, Big Benefits — TikTok Video
Posted May 21, 2026 • Duration: 1:03 • 95% non-follower audience — highest across all campaign deliverables
316
Views
258
Unique Viewers
29
Interactions
95%
Non-Followers
92%
Female Audience
79.8%
For You Page
★ TikTok algorithm actively surfaced this content — search queries ‘bloodpressure’ and ‘40 weeks’ show organic discovery by high-intent viewers
INSTAGRAM STORIES
2-Frame Story Series
Posted May 2026 • Preeclampsia Awareness Month
815
Total Views
665
Accts Reached
21
Interactions
59.2%
Non-Flwr (Frame 2)
93-95%
Female Audience
2
Brand Tag Taps
★ Frame 2 featured @marchofdimesflorida tag — 59.2% non-follower reach with 2 brand sticker taps driving direct traffic
INSTAGRAM REEL
Low Dose, Big Benefits — Reel
Posted May 21, 2026 • Duration: 1:04 • Outperformed average Reel views
6,959
Views
5,133
Reached
201
Interactions
89.3%
Non-Follower Views
93.7%
Female Audience
17h 16m
Watch Time
★ Skip rate (51.3%) matched organic content (50.9%) — sponsored content held audience attention at the same level as organic posts
LET’S WORK TOGETHER
Interested in a Campaign Like This?
If your brand is looking for authentic, data-driven content that reaches the right audience — let’s talk. I create campaigns that connect, convert, and deliver measurable results.
