As many of you know Marilin’s Jewelry is literally my L.I.F.E 💎! It’s only fair to say this, because I was basically raised at my parents store. So much so, that every client that sees me always says the same exact thing, “Omg Yesi! You’ve gotten so big”! They were always so used to seeing me running around the shop or pretending to know what I was doing ever since the age of 7 🤣! But now I am all grown up, and managing two storefront locations alongside my parents, creating new marketing techniques & learning each and everyday what this business has to offer. I make it my daily goals to always continue bettering our brand, it’s not easy because I’m not a professional marketing director, but I feel like the fact that I care so deeply for this brand, it gives me more motivation to do better for it.
Creating can be difficult sometimes, especially when you’re working extra-hard to do something completely different from the norm. I’ve found that being different will definitely set you apart from other brands, and actually give you a chance to be seen as an original. In the jewelry industry, it’s extremely important to be authentic and have originality, especially if you’d want be seen by others. Which is why it’s been kinda difficult for me to find exactly how I wanted to market our Insta page. I’ve found myself on many occasions in a place, where I would come up with an idea, do it for a couple of months and then see it plastered on every other jewelers page. So I would feel, like maybe the idea was cool for the moment, but I gotta move on to something much more different + cooler 😎! Which is why progress & change are also very important factors in a business.
With that being said, I always envisioned our brand to take the next step and create an online presence. But as many of you know, working a full-time job and building a website can be difficult to-do at the same time. So when our storefront locations were mandated by the County to close on March 19th due to COVID-19, I thought to myself, let me make this time as useful as possible. I not gonna sit here and lie to you, the first couple of days I did take some time off & relaxed, because I physically and mentally needed it. But after I did, I felt like I could finally set my attention towards something I always wanted to do. Which was, build a website for Marilin’s & figure out what I wanted our brand to be. Figuring out what I wanted our brand to look like, was much more simpler than building a website. But I thankfully got both things done in a timely manner, I came up with a plan for our brand + built a simple website for the time being, because I really wanted to have an online presence as quickly as possible for our clients during these unprecedented times. The website is definitely a work in-progress, but the first step was taken already, and that’s the important part from all of this. Now that our website has been live for just a couple of days, I have realized why it’s so important to have one and I am glad that I took that initiative to build it, because now this step has opened up a whole new world for our brand! So cheers to Marilin’s new achievements & to many more!
Click link down below & let me know what Ya’ll think!
XOXO, Yesi 🥂