YESENIA
Lifestyle • Fitness & Wellness • Family • Food & Travel
I create lifestyle content that blends the beautiful with the real — polished enough for a brand’s feed, trusted enough to drive action.
That balance — elevated but grounded — is the thread through everything I make. My followers come to me for restaurant finds their family will actually enjoy, jewelry and fashion that fits a busy mom’s life, and behind-the-scenes moments that show what collaborations really look like when you’ve got a toddler on set. Brands work with me because I deliver content that still feels warm, relatable, and rooted in everyday life.
My audience is primarily women ages 25–34 across the U.S. — moms, professionals, and women building lives they’re proud of. When I posted about juggling a photoshoot with a toddler meltdown, my DMs filled with women saying “that’s literally me.” That connection is why my content converts — it’s not aspirational, it’s recognizable.
- Reels
- Stories
- Static Photo Posts
- Carousel Posts
TIKTOK
- Short-form Video
- Trending Audio Content
- Day-in-the-Life Content
Recent viral content reached 448K views in 7 days with 80% discovery via the For You page
Marilin's Jewelry
Co-owner and creative lead behind all content strategy and production for a Miami-based jewelry brand since 2015. I concept, shoot, edit, and publish across all formats — Reels, Stories, product photography, styling content, and campaign videos. A single collaboration Reel showcasing tennis bracelets reached 26,394 accounts, pulled 29,705 views with 638 interactions, and drove a direct high-ticket sale attributable to this single Reel — with 95.6% of views coming from non-followers.
This decade-long role demonstrates my end-to-end content production capability — from creative direction to performance analytics — the same skill set I bring to every brand collaboration.
Fever
Ongoing brand ambassador creating Reels that showcase family-friendly and date-night experiences across Miami booked through the Fever app. Experiences featured include SuperBlue Miami, Paradox Museum, Night Garden at Fairchild Tropical Botanical Gardens, Dining in the Dark, and more. Content cross-promotes both the individual venues and the Fever platform, with a personal discount code driving bookings from local families and out-of-state visitors.
Discount code performance data available upon request.
The Berry Farm
Long-term brand partner creating Reels, Stories, and carousel posts that capture authentic family experiences at the farm. Multiple posts have reached between 21K–30K accounts, and the partnership has driven real-world impact — followers have approached me in person at the farm to share that they started visiting because of my content.
The Berry Farm also selected me to represent the brand in a live segment on Deco Drive (WSVN Channel 7), alongside my daughter Amyra — extending the partnership beyond social media to broadcast television. I’ve also partnered with The Berry Farm on a community giveaway, offering a family four-pack pass and swag bag for one of their events — deepening the connection between my audience and the brand.
“Yesenia and her daughter Amyra were amazing during our Deco Drive segment — natural on camera and a perfect representation of what The Berry Farm is all about.”
Engagement rate exceeds the micro-influencer industry average of ~1.2–1.5%
Metrics as of April 2026
Growth & Momentum
- Featured on Deco Drive (WSVN Channel 7) representing The Berry Farm alongside my daughter Amyra — extending partnerships beyond social media to broadcast television
- TikTok content has generated viral moments reaching 448K views in 7 days with 80% discovery through the For You page
- Consistent daily posting cadence across Instagram and TikTok with engagement rates above the micro-influencer industry average
Lifestyle & Daily Life
Real routines, honest moments, and the everyday rhythm of building a life in Miami — from morning coffee to errand runs to those little in-between moments my audience says feel like catching up with a friend.
Ideal for: CPG brands, fashion, everyday luxury, home goods
Fitness & Wellness
Workouts that fit a real schedule, wellness routines I actually stick to, and the honest side of staying active as a busy mom — no perfection, just consistency.
Ideal for: Athleisure, supplements, wellness apps, gym brands
Family & Parenting
Adventures with Amyra, date moments with Alex, and the unfiltered side of raising a toddler while building something creative — my audience sees themselves in it because it’s real.
Ideal for: Family entertainment, kids’ products, experience-based brands
Food, Travel & Home
Miami restaurant finds the whole family will enjoy, local experiences worth the drive, and home moments that make everyday life feel a little more elevated.
Ideal for: Restaurants, hospitality, travel platforms, home décor
Women — 70.1%
Men — 29.9%
25–34 — 42.5%
35–44 — 31.7%
18–24 — 6.7%
Top 3 age brackets shown — full distribution available on request.
Nationally distributed audience with strongest presence in Miami, FL and New York City, NY
- Fitness & Health
- Food & Dining
- Parenting
- Fashion
Let's Create Something Together
If your brand belongs at the family dinner table, on the morning workout playlist, or in the Miami weekend rotation — let’s talk. I create content that feels like a friend’s recommendation because that’s exactly what my audience treats it as.
I respond to all partnership inquiries within 24–48 hours.
